Vikki Daras

Vikki joined the TWW Yachts team as head of marketing in 2020. Her areas of expertise range from yacht marketing and ecommerce, to premium product branding and luxury partnerships. Vikki’s industry insight affords her the unique ability to augment and enhance the UHNWI experience. She is particularly adept in brand enhancement, digital infrastructure development and strategic creative direction. This means she can tailor project management to a client’s needs – yet work on a global scale, whether the aim is the sale or purchase of a yacht, or its seasonal charter. Originally from Cape Town, South Africa, Vikki has called the French Riviera home for the past decade. Given her long time experience in the yachting industry, it’s apt that she lives and works at its very epicentre.